Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
Let's push
things forward.
I'm a Product Design Leader with over 20 years of experience in leading teams at some of the world's most successful companies.
Amongst other things, I built the international UX team at JustEat, led the Farfetch mobile team in shipping the first iteration of their e-commerce app, grew the Fresha design team from 3 to over 10 people and built Rubber - a new wave digital product studio. Now I'm freelancing with companies across the globe to help them do the same.
I work independently, or by assembling skilled groups of designers, researchers, strategists, and engineers from my extensive network of collaborators.
I'm a Product Design Leader with over 20 years of experience in leading teams at some of the world's most successful companies.
Amongst other things, I built the international UX team at JustEat, led the Farfetch mobile team in shipping the first iteration of their e-commerce app, grew the Fresha design team from 3 to over 10 people and built Rubber - a new wave digital product studio. Now I'm freelancing with companies across the globe to help them do the same.
I work independently, or by assembling skilled groups of designers, researchers, strategists, and engineers from my extensive network of collaborators.
01. Zero to One Product Design
01. Zero to One Product Design
Start-ups
Start-ups
Solo founders
Solo founders
Early stage companies
Early stage companies
I act as a hands-on design partner for founding teams looking to ship the first iteration of their product to market, or for early stage companies struggling to find product market fit.
I join your team as a fractional Head of Design, helping you tackle all design related aspects: from research and strategy, to hands-on Product Design, to fundraising and brand work.
I act as a hands-on design partner for founding teams looking to ship the first iteration of their product to market, or for early stage companies struggling to find product market fit.
I join your team as a fractional Head of Design, helping you tackle all design related aspects: from research and strategy, to hands-on Product Design, to fundraising and brand work.
02. Design Leadership
02. Design Leadership
Scale-ups
Scale-ups
Mature organisations
Mature orgs
I act as a fractional Design Director & Manager for established companies that are looking to start, grow and maintain happy and successful design organisations.
I join your team and act as your go to resource for all things design leadership: from helping you define your hiring process, to finding and retaining great designers, to managing and mentoring them to do the best work of their career.
I act as a fractional Design Director & Manager for established companies that are looking to start, grow and maintain happy and successful design organisations.
I join your team and act as your go to resource for all things design leadership: from helping you define your hiring process, to finding and retaining great designers, to managing and mentoring them to do the best work of their career.
Ways of working
Ways of working
One team
I embed myself within your team, and work together with you from kick-off to launch.
One team
I embed myself within your team, and work together with you from kick-off to launch.
Proactive by default
Your goals are my goals. I'm always aware of what's happening within the business, and proactively take steps to help.
Proactive by default
Your goals are my goals. I'm always aware of what's happening within the business, and proactively take steps to help.
Progress over perfection
I get things done, and share progress early and often. No massive presentations, big bang reveals or waiting for the "creative spark".
Progress over perfection
I get things done, and share progress early and often. No massive presentations, big bang reveals or waiting for the "creative spark".
Prototype-driven
I believe the best way to understand something is by interacting with it. We will sync more on prototypes & design artefacts than Docs and Slides.
Prototype-driven
I believe the best way to understand something is by interacting with it. We will sync more on prototypes & design artefacts than Docs and Slides.
Scaling with your needs
I work independently, but I can also assemble teams of designers, engineers or strategists from my close network of collaborators.
Scaling with your needs
I work independently, but I can also assemble teams of designers, engineers or strategists from my close network of collaborators.
Long-term work
I will be working with you for as long as you need me. Then, I will help you find a full-time replacement and create a smooth transition for them.
Long-term work
I will be working with you for as long as you need me. Then, I will help you find a full-time replacement and create a smooth transition for them.
Featured in
Featured in
The challenges of running a design studio
Design meets Business Podcast — January 2024
The challenges of running a design studio
Design meets Business Podcast — January 2024
HATCH Conference — September 2023
HATCH Conference — September 2023
Intentional, non BS design work
Step Out Podcast — July 2023
Intentional, non BS design work
Step Out Podcast — July 2023
Why Innovation fails and how can we change that?
HATCH Design Talks Podcast — August 2023
Why Innovation fails and how can we change that?
HATCH Design Talks Podcast — August 2023
How to make remote work work
Fitbit Talks — August 2020
How to make remote work work
Fitbit Talks — August 2020
Reach out, and
let's get to work.
Reach out, and
let's get to work.
Reach out, and
let's get to work.
Reach out, and
let's get to work.
I can only take on a limited number of projects each year. For this reason, I choose to work exclusively with companies that I'm genuinely enthusiastic about and where I believe my experience can truly benefit the business.
If you're working on something great, reach out and let's chat!
I can only take on a limited number of projects each year. For this reason, I choose to work exclusively with companies that I'm genuinely enthusiastic about and where I believe my experience can truly benefit the business.
If you're working on something great, reach out and let's chat!